Knexus Blog
Insights on How to Make Content Sell
Green is the new black
The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and deciding on the policies that will shape our environment for generations. While the long-term impact of these net-zero targets,...
The Micro & Macro Influencer. What are brands missing?
Influencer marketing - the latest weapon in a brands arsenal. But what really is an influencer? How do Micro and Macro influencers differ? Influencer content is powerful on it's own but what are brands missing? Read our blog to find out… The role of the influencer is...
Knexus is iOS 15 ready – are you?
Apple has just implemented new privacy updates under its latest IOS 15 Software. On the surface, these changes hurt a marketer’s ability to track the effectiveness of their CRM. However, the actual content of your emails, not the subject line, now takes centre stage....
Why brands should leverage TikTok content to validate purchase decisions in ecommerce journeys
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but humans have TikTok, and with it, access to millions of viral videos averaging 10 seconds or less. Suddenly 8 seconds seems plenty. The...
Getting real about third-party cookies
Google's announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data - allowing brands more time to rebuild the road to a sustainable long-term solution that drives better results. The demise of the...
Automation for Ecommerce
Brands have content everywhere, whether it's across social media, CMS, DAM you name it but in order for your strategy to scale as your content efforts expand, you must be prepared to leverage the content to it's fullest - free from channel silos. However the...
Scale influencer & UGC across every owned channel
Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, many of these brands have faced the challenge of translating the traditional store experience into the ecommerce experience. How do customers...
Make content sell with visual commerce
As the influence of social media grows, consumers are relying on social proof and user generated content more than ever to make informed purchase decisions. Brands are adjusting their strategies accordingly to keep up with the change in consumer's purchase habits....
Is your validation content missing from key buying moments?
The most common answer is yes. Brands have a range of content from their own to influencers, partners and customers which is sitting across the likes of Instagram and YouTube to your CMS and DAM. When it comes to key buying moments, even the best content can be buried...
Increase customer loyalty & sales with visual commerce
Consumers have been propelled into ecommerce over the recent years and with this change in buying behavior comes new expectations and needs. Consumers no longer rely on the traditional tier based loyalty programs to make purchase decisions. Instead, consumers are...
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