Insights into shoppable, personalized content for ecommerce
Knexus blog
Knexus Extends UGC Rights Management for TikTok Videos
TikTok has exploded in popularity over the last several years, with 1 billion monthly active users who watched 167 million videos per internet minute. It may have started as an app for lip-sync and dance challenges videos, but it has grown so much since then. It has...
How to optimize the onsite performance of paid traffic & improve conversions
In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However, many online retailers never see more than a crumb of that pie, struggling to convert their paid traffic into sales on their online platforms. Why the disconnect? Paid traffic is...
Visual commerce: the power of social proof to drive eCommerce sales
To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful conversion and sales tool that’s rapidly transforming the eCommerce landscape. If your eCommerce brand has low add-to-basket rates and even lower conversion rates, use...
3 ways to use TikTok videos in buying journeys to improve conversions
Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users create and share their own videos with the world, currently has a reported 1 billion users. It's known for its unique algorithm that surfaces...
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