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Why Personalized Content is Revolutionizing Customer Engagement
Why Personalized Content is Revolutionizing Customer Engagement

Customer expectations are on the rise. 84% of people now want brands to entertain them with meaningful stories and events. That means companies must find new ways to interact with consumers and meet their demands. In an ideal world, businesses would be able to...

Content Personalization: Turning Shoppers into Brand Evangelists
Content Personalization: Turning Shoppers into Brand Evangelists

Making digital content more relevant to shoppers can improve how much customers engage with your business and even turn them into brand evangelists. Content personalization acts as a powerful refinement for content marketing. It is geared towards delivering the most...

Selecting KPIs to measure content personalization success
Selecting KPIs to measure content personalization success

How do you measure the effectiveness of content personalization? While marketing, in one form or another, has been around for as long as people have made and sold things, the digital realm is still in its infancy. Within that relatively short timeline, content...

How Personalized Content Helps Asset and Wealth Management
How Personalized Content Helps Asset and Wealth Management

The asset management sector is facing disruption and risk from multiple directions. They include the digital transformation of the customer experience (CX), the changing behaviour of investors in younger demographics, the rise of ‘robo-advisor’ software for customized...

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