Knexus Blog
Insights on How to Make Content Sell
How Content Intelligence Improves Your Operations
This content intelligence piece is part one of a series on how visual commerce makes content sell. For most B2C brands, content is messy. In fact, it’s stored all over the place. From owned channels to influencer networks, right through to blog platforms and digital...
5 Considerations for Remarkable PPC Landing pages
You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor to determine if she wants to stay or bounce away. But taking the time to understand landing page best practices before launching paid search...
How Visual Commerce Accelerates Website Conversions
Today’s consumer looks beyond the ordinary. They seek out meaningful and engaging content that is relevant to their needs and goals. Providing personalized, contextually relevant online buying experiences is no longer a nice-to-have. It’s a must-have. The good news is...
Visual Marketing: A Complete Guide (2020)
The true power of visual marketing dates all the back to our cave days. Back then, we’d use earth pigments, dirt, and charcoal to paint pictures and tell stories to one another. Today, visual content marketing gives brands like yours an avenue to connect with your...
Why Direct-to-Consumer Brands Tap into the Power of Content
Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today. But changes in consumption patterns and technology availability raise new challenges for such...
What is visual commerce?
Let's not beat around the bush, visual commerce is about getting content to sell. But let's clear the air and discuss how ecommerce teams & marketers can use visual commerce to make their content work harder and smarter to ultimately create confident buying...
Personalizing the Mobile Experience: A Key Trend for Banking Success
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or insurance company. The essential point is the true personalization that the...
Digital Transformation in Retail Banking – Creating Superior Customer Experiences To Grow Loyalty
Digital Transformation is a hot topic for Retail Banks faced with a rapidly changing competitive environment. Digital disruption and innovation is coming from multiple directions, including fintech ventures that can bypass legacy constraints to build customer centric...
AI & Email Marketing: Crossing the Bridge Between Data and Personalization
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marketers, email marketing still remains the king of the marketing kingdom. With a...
Two Ways Telco Brands Can Drive Sales and CX Within Their Mobile Apps
Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (CSPs) to engage with their customers, and provide a helpful, relevant customer...
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