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Compete with Top Retailers by Optimizing your Customer Experience in 2017
We can all agree that customer experience matters more than ever. The changing retail world, both in-store and online, means it’s increasingly complex to find out how your customers behave and feel as they interact with your company. And the impact on customer...
The Importance of Personalization in Financial Services – Key Predictions for 2017
Hardly a day goes by without a tech news story about big data, blockchain, message bots, artificial intelligence (AI) and automation. Many of these systems help deliver a personalized customer experience. The rate of tech transformation in financial services...
Using A Data Driven Approach To Personalize The User Experience In Financial Services
Do your clients get a good digital customer experience? In a study of web users by AOL, the top two responses confirmed that people wanted to be inspired by fresh ideas and feel good online. With challenger banks and other fintech startups reshaping the customer...
6 Reasons Why Your Content Marketing Spend Is Wasted
It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C companies are now using content marketing in some form - about 70% of the companies that practice content marketing are creating more...
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