Insights into visual commerce
Knexus blog
The Importance of Personalization in Financial Services – Key Predictions for 2017
Hardly a day goes by without a tech news story about big data, blockchain, message bots, artificial intelligence (AI) and automation. Many of these systems help deliver a personalized customer experience. The rate of tech transformation in financial services...
Using A Data Driven Approach To Personalize The User Experience In Financial Services
Do your clients get a good digital customer experience? In a study of web users by AOL, the top two responses confirmed that people wanted to be inspired by fresh ideas and feel good online. With challenger banks and other fintech startups reshaping the customer...
6 Reasons Why Your Content Marketing Spend Is Wasted
It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C companies are now using content marketing in some form - about 70% of the companies that practice content marketing are creating more...
The Benefits of Personalization in Marketing
Despite the benefits of personalization in marketing becoming more apparent over the years, the approach isn’t actually anything new. In fact, it’s been around since the 1870s - when businesses would handwrite letters to grow their bottom line. Thanks to new...
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