Insights into PERSONALIZED, shoppable content for ecommerce
Resources
How to impact customer consideration using content in the eCommerce journey
93% of customers use content to guide their decision making with online purchases. Inserting relevant content (brand owned…
How to engage visitors using brand content & UGC in the eCommerce journey
By using AI personalization and applying it to deliver social content (influencer, UGC or brand owned) into the customer’s…
How to optimize the onsite performance of paid traffic & improve conversions
In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However…
How Progressive Personalization is reshaping the Health and Beauty Industry
Progressive Personalization is a technology framework that completely relies on understanding a customer in…
Content Personalization: Turning Shoppers into Brand Evangelists
Making digital content more relevant to shoppers can improve how much customers engage with your business and…
Selecting KPIs to measure content personalization success
While marketing, in one form or another, has been around for as long as people have made and sold things, the…
Getting real about third-party cookies
Google’s announcement to extend the demise of third party cookies, is an opportune time for…
Content Hubs: Closing the Gap Between Engagement and Purchase
A person´s name is to that person, the sweetest, most important sound in any language. These...
Content Optimization in Real Time to Improve Marketing ROI
To maximise your return on investment it’s important to generate the right marketing…
4 Steps to Retail Growth Through Personalized Content
Retailers face numerous challenges to grow their business in the digital age. Whether you…
6 Reasons Why Your Content Marketing Spend Is Wasted
It’s been five years since the term content marketing started taking over the Internet. An...
Voice Search: Preparing For The Biggest Shift In Search
Since its inception in 2009, voice search has been slowly but surely redefining search and…
Selecting KPIs to measure content personalization success
While marketing, in one form or another, has been around for as long as people have made and sold things, the…
Getting real about third-party cookies
Google’s announcement to extend the demise of third party cookies, is an opportune time for…
Content Hubs: Closing the Gap Between Engagement and Purchase
A person´s name is to that person, the sweetest, most important sound in any language. These...
Content Optimization in Real Time to Improve Marketing ROI
To maximise your return on investment it’s important to generate the right marketing…
4 Steps to Retail Growth Through Personalized Content
Retailers face numerous challenges to grow their business in the digital age. Whether you…
6 Reasons Why Your Content Marketing Spend Is Wasted
It’s been five years since the term content marketing started taking over the Internet. An...
Voice Search: Preparing For The Biggest Shift In Search
Since its inception in 2009, voice search has been slowly but surely redefining search and…
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