Consumer Health Case Study

Johnson’s Baby

How Johnson’s Baby delivers personalized content experiences that sell

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Sales exits to eRetailers

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Content CTR

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Bounce Rate

Most brands know the importance of personalization. But what they don’t realize is the potential of all their content spread across different channels. As a result, brands aren’t creating the most contextually relevant digital experiences to help more shoppers make buying decisions and lift sales.

Johnson’s Baby, one of the world’s most loved and successful baby care brands, recognized this potential. With influential content available to help new and early years Mom’s, the challenge was to integrate this content into digital buying journeys and improve ecommerce conversion. Luckily, the brand team made the breakthrough with visual commerce.

“We knew there was content available to help our visitors, but the challenge was how to get the right content in front of the right customer at the right time without lots of manual resources and effort which was not economical.” Johnson’s Baby

Here’s their story.

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