Content Intelligence

Knexus uses content intelligence to identify all content that’s available to your brand & creates a single dynamic view of this content. This can be your brand’s own content living in your CMS, blog, social channels, or influencer & user-generated content. Knexus uses AI to understand the content & automatically tag & index it to ensure it’s intelligently delivered to the right shopper.

Content Intelligence

How content intelligence helps you win more customers

Dynamic single view of all content

Identify all content available to your brand

Identify all content available to your brand

Understanding what content you have at your disposal from customers, influencers and even your own brand across various channels and platforms can be hard. Knexus identifies all UGC, influencer and brand content and generates one single, dynamic view of the content that can be integrated into buying journeys.

Personalized ecommerce journeys

Tag and index content automatically

Tag and index content automatically

Through AI, Knexus automatically indexes and tags all your influential content to ensure each relevant piece can be paired with the right shopper and intelligently delivered to them in real-time.

Personalized ecommerce journeys
Scale conversions dramatically

Scale conversions dramatically

Scale conversions dramatically

Through machine learning, Knexus continually builds intelligence around both your content and customers. It optimizes the placement and pairing of each piece after every visit, transforming your content into a powerhouse for conversions in a matter of weeks.

Testimonials

‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales exits from our website.’

— Zyrtec

"One of the reasons we like working with Knexus is how seamless it is from setup and integration to launch and management. There is no manual resource required to manage the platform once live, everything is automated which saves our team time so they can focus on output."

— Johnson’s Baby

"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."

— O2 Telefonica

FAQS

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What’s the difference between Knexus and my CMS?

Knexus is complementary to your CMS, plugging in quickly and easily.

The platform’s main benefit is to automatically integrate your best content into customer journeys across your owned channels, make it hyper relevant for each visitor, and grow sales from that content. Repeatedly.

What is a single, dynamic view of content?

What we mean when we say ‘a single view of your content’ is that the Knexus platform creates one virtual view of all your marketing, social, and product content which is available for your brand.

To do this, it unlocks all your content across your marketing channels, content platforms, and social media profiles. It can also tap into content from your influencers’ profiles, brand partnerships, and more – providing that you have permission.

The view is dynamic because it updates in real time, ensuring that it always contains the latest and widest choice of content from all available sources for each of your shoppers.

Every format and type of content asset – including videos, images, and text – is automatically tagged and categorized using machine learning. No matter if it’s an existing piece of content or a new video that you’ve just uploaded to a channel.

Combined with any existing content metadata, this creates rich content intelligence to support buying journeys and influence purchasing decisions.

Does Knexus put all my content in one place?

No. Knexus identifies new content that has been created, where it’s stored and then analyzes the content to know who it is most suitable for, but the platform does not physically gather all the content in one place.

This approach eliminates the need for brands to change how they currently create and store content, but still brings the many benefits of a complete view on available content.

Can I manually add my own tags to pieces of content or is it all automated?

Yes, you can.

While Knexus is a self-learning system and will continue to enrich its understanding of both your content and customers, you can also add specific tags to any of your content should you need.

Get started 

Discuss your brand’s needs & get your questions answered. See Knexus in action & learn how to make influencer, UGC & brand content sell.