Customer Intelligence

Knexus uses machine learning to build intelligence around each shopper & customer through the use of transactional & behavioural data. With a single view of all content & an in-depth understanding of each shopper & customer, Knexus uses these insights to pick the most relevant influencer, UGC or brand content to deliver to the shopper at the key moment of their buying journey.

How customer intelligence helps you sell more

Personalized marketing strategy

Engage every shopper as an individual

Engage every shopper as an individual

Provide every shopper and customer a unique and relevant experience that they’ll remember. Knexus builds unique customer profiles to understand their behavior, attitude, wants, life events, and buying journey – integrating with first, second, and third party data sources to lift sales further.

Personalized ecommerce journeys

Build smarter buying journeys

Build smarter buying journeys

Make it easy for shoppers to find the validation and social proof they need to make confident purchases. Knexus combines content intelligence with dynamic customer data to show the most relevant and profitable content to the right shopper in real-time. 

Personalized ecommerce journeys
Personalized Content

Personalize every touchpoint

Personalize every touchpoint

Make your UGC, influencer and brand content sell. Knexus continually tests and optimizes the selection and placement of your content to drive more conversions and sales, building intelligence around your content and customers in the process.

Testimonials

‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales exits from our website.’

— Zyrtec

"One of the reasons we like working with Knexus is how seamless it is from setup and integration to launch and management. There is no manual resource required to manage the platform once live, everything is automated which saves our team time so they can focus on output."

— Johnson’s Baby

"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."

— O2 Telefonica

Here’s why marketers love it

Scale conversions

Create targeted one-to-one experiences that sell more, and keep improving upon your results. The longer the platform runs, the better your conversion rates become.

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Reduce bounce rates

Boost the time spent consuming content across your website, email, mobile app & paid search landing pages by showing the most relevant content to e very shopper.

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Foster product discovery

Make your content shoppable. Allow your audience to turn inspiration into action by purchasing products they see mentioned or presented within your content.

Keep shoppers engaged

Greet new and returning visitors with personalized and dynamic content to maintain a positive customer experience across your website, email, app and more.

Smarter buying moments

Show your most relevant, persuasive content across your product pages based on each shopper’s unique profile, giving them the confidence to buy from you.

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Reinforce your positioning

Amplify your brand content – that depicts your narrative and sets you apart – across buying journeys to remind shoppers of your values and boost sales.

FAQS

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Are you GDPR compliant?

Knexus is fully compliant with GDPR.

Is content personalization scalable?

Yes. Built on artificial intelligence and machine learning from the ground up, every process within Knexus is fully automated. All you need to do is connect into your marketing channels, content platforms, and customer data sources.

Knexus automatically scans and understands your content, creating intelligence around every single piece. It considers elements like objects, frames, products, audio, colors, and then indexes and categorizes your content with relevant tags.

Next, the visual commerce platform pairs the content intelligence with relevant individual customer profiles and products to influence buying decisions and grow sales.

Knexus tests and optimizes its decision-making around these pairings upon every website visit, so that the most relevant content most likely to influence an individual’s buying decision is always selected. Every single time.

Creating a closed loop on testing and optimization, Knexus ensures that you scale your content personalization efforts quickly and easily.

What happens if I don’t have customer data to fuel personalization?

That’s no problem.

Knexus will start to learn about your customers and website visitors in real time, optimizing its decision-making process as you acquire:

  • More traffic to your website
  • More eyes on your mobile app
  • More clicks on your PPC landing pages
  • More subscribers within your email campaigns

How much content do I need for content personalization to drive results?

While you can start with very little content, we find brands that achieve great success with content personalization have an average of 40-50+ assets.

How long will it be before I start seeing results?

Typically within one week of going live with the platform.

What types of content can be integrated into personalized customer journeys?

In short – any.

That includes brand-owned content, influencer-owned content, and user-generated content. As well as content partnerships and brand collaborations.

More specifically, you can integrate blog articles, social media posts, videos, audio, images, graphics, product offers, and product recommendations.

What marketing channels, content platforms, and customer data sources does Knexus integrate with?

We’re focused on making it easy to connect Knexus to all the tech you’re already using to manage your marketing, content, and customer data.

That’s why Knexus connects quickly and easily into any tech system with an Open API. So, you can be sure there’s no disruption to the way you work – just results.

For more detail, head on over to our integrations page.

See how customer intelligence works

Discuss your brand’s needs & get your questions answered. See Knexus in action & learn how to make influencer, UGC & brand content sell.