Case Study

How Johnson’s® Baby delivers personalized content experiences that sell with visual commerce

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– Overview

Most brands know the importance of personalization. But what they don’t realize is the potential of all their content spread across different channels. As a result, brands aren’t creating the most contextually relevant digital experiences to help more shoppers make buying decisions and lift sales.

Johnson’s® Baby, one of the world’s most loved and successful baby care brands, recognised this potential. With influential content available to help new and early years Mom’s, the challenge was to integrate this content into digital buying journeys and improve ecommerce conversion. Here’s their story

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Increase in sales exits to eRetailers

Personalized & shoppable content on johnsonsbaby.com

Challenge

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Grow sales exits to eRetailers

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Bring content into the buying journey from different channels without added cost or resource

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Improve conversions with personalization that would tailor content to shoppers & their interests

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Deliver superior website experience that would reduce bounce rate & boost conversions

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Help shoppers find the best & most relevant products quickly & easily

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Enable shoppers to easily move from education to conversion

"We knew there was content available to help our visitors, but the challenge was how to get the right content in front of the right customer at the right time without lots of manual resources and effort which was not economical."

— Johnson’s® Baby

End result

The Johnson’s® Baby brand team made the breakthrough with visual commerce. Today, this leading brand delivers personalized contextually relevant buying journeys for each website visitors across North America. By using a fully automated, personalized & scalable platform Johnson’s® Baby have almost tripled online sales exits to eRetailers with personalized & shoppable content. Download the case study to learn how Johnson’s® Baby make it seamless for shoppers to move from education to conversion, drastically improving eCommerce performance.  

Download Case Study