Webinar | September 21 | 11am EST | 4pm BST

Earned & owned content: a powerful, emerging conversion rate optimization tool

Visual content when shopping online, has become an essential part of the buying journey. Brands who aren’t leveraging their earned and owned content, are losing customers to competitors.

That’s why we’ve gathered thought leaders from Lenovo & Publicis Commerce to help you stay head & shoulders above the competition. Join us on Wednesday, September 21 to explore the impact earned & owned content has on conversion rates. Join this webinar to:


  • Hear case studies from COTY, Samsung, GSK & Lenovo
  • Engage with visual content trends to tailor your brand strategy in 2022 & beyond
  • Increase your conversions by harnessing the power of your earned & owned content
  • Overcome challenges & roadblocks brands face in extracting the sales potential of earned & owned content
Earned & owned content: a powerful, emerging conversion rate optimization tool
Publicis Commerce
Earned & owned content: a powerful, emerging conversion rate optimization tool

Expert speakers

Publicis Commerce
Lauren Tracogna 2nd deLauren Tracogna Commerce Director at Publicis Groupe

Lauren Tracogna

Commerce Director at Publicis Commerce

Lauren joined Publicis in 2021 and helps lead eCommerce Merchandising for the Groupe. Prior to joining Publicis, Lauren held increasingly senior positions within Johnson & Johnson where she spent over 6 years in their Sales and eCommerce functions. Additionally, Lauren has market experience in both Canada and the United Kingdom.
Angus Cormie, eCommerce Director at Lenovo

Angus Cormie

Director, EMEA eCommerce at Lenovo

A tenured digital executive, Angus Cormie has managed eCommerce for Lenovo in Europe since 2019, and, prior to that, for 11 years in a similar position in Dell. His responsibilities have included digital marketing, Telesales, Customer Experience management, eCommerce Operations, and helping to drive the development of new online business development opportunities.
Graeme Foux, CEO, Knexus

Graeme Foux

CEO at Knexus

Graeme is founder CEO at Knexus since 2017. He is a serial tech entrepreneur specializing in the intersection between digital content and commerce. Working extensively from San Francisco, New York and London, his software and strategic advice has been used by 150+ of FORTUNE 500 companies to improve conversion and lift ecommerce sales.

Register Now!

Pay attention to how brands are successfully optimizing conversions from their earned and owned content in eCommerce journeys. Learn from industry leading brands and experts, leave with actionable insights into how you can optimize your earned and owned content for conversions.