Knexus vs Curalate at a glance

Capabilities

U

A complete view of all available content

Automated indexing & tagging of content

Dynamic content personalization

Dynamic product recommendations

!

Easily scalable

Knexus

N

Influencer, UGC & brand content

N

Uses AI to automatically tag & index influencer, UGC & brand content

N

Uses ML to decide the most relevant content to deliver to each shopper in real-time

N

At the same time as a shopper is consuming content, Knexus uses AI & ML to automatically display the recommended product alongside - no manual input needed

N

Fully automated from finding & tagging content, to integrating it into buying journeys and optimizing

Curalate

Q

UGC

Q

Manual process to tag & index content & products

Q

No personalization across buying journeys for individual customers

N

Uses AI to suggest relevant pairings between content & products, however brand's need to manually approve this

Q

Relies heavily on manual resource meaning scalability is limited & will become uneconomical

Why Knexus is the best alternative

Why Knexus is the best alternative

Content Intelligence
Step 1: Discover, tag & index

Content Intelligence

Content Intelligence

Knexus uses content intelligence to identify all content that’s available to your brand & creates a single dynamic view of this content. This can be your brand’s own content living in your CMS, blog, social channels, or influencer & user-generated content. Knexus uses AI to understand the content & automatically tag & index it to ensure it’s intelligently delivered to the right shopper.
Customer Data
Step 2: Personalize

Customer Intelligence

Customer Intelligence

Knexus uses machine learning to build intelligence around each shopper & customer through the use of transactional & behavioural data. With a single view of all content & an in-depth understanding of each shopper & customer, Knexus uses these insights to pick the most relevant influencer, UGC or brand content to deliver to the shopper at the key moment of their buying journey.
Customer Data
Shoppable Content
Step 3: Monetize

Match content to products

Real-Time Delivery 

Knexus uses AI to match the influencer, UGC & brand content to the relevant product. At the same time as a shopper is consuming the content, Knexus delivers the personalized product recommendation alongside – fuelling product discovery at the same time as providing social proof & validation to inspire confidence & encourage purchases.
Step 4: Delivery

Real-Time Delivery 

Real-Time Delivery 

Knexus delivers personalized content in real-time through dynamic widgets which update to show the relevant influencer, UGC & brand content based on each shopper’s unique profile. These widgets are added to an existing page(s) which can either take over existing sections on the page which are being underutilized or to create new sections. Widgets are SEO optimized & are fully flexible to suit the look & feel of your page & display the content type of your choice. 
Real-time delivery
Analyze & Optimize Content

Step 5: Automate

Fully Automated

Fully Automated

Knexus does not require any manual input from brands. The platform is fully automated from content & product selection to delivery & optimization – saving considerable time & resource.

Testimonials

‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales uplift from our website.’

— Zyrtec

"One of the reasons we like working with Knexus is how seamless it is from setup and integration to launch and management. There is no manual resource required to manage the platform once live, everything is automated which saves our team time so they can focus on output."

— Johnson’s Baby

"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."

— O2 Telefonica

Get started 

Discuss your brand’s needs & get your questions answered. See Knexus in action & learn how to make influencer, UGC & brand content sell.