Knexus | Make Content Sell
Make blogs & articles a powerful eCommerce sales tool with Knexus platform
Use articles & blog posts more effectively in the buying journey to improve conversion & sales with personalized article recommendations. Surface the most relevant article(s) to the right shopper and make them instantly shoppable with Knexus Platform.
Classify blog posts & articles
Automatically search & index blogs & articles
Knexus automatically searches for & sources your blogs & articles from your content hub, resource page or CMS & brings them together in one single view. Knexus automatically indexes & assigns the relevant tags to each blog & article, ensuring the most relevant content is intelligently delivered to the right shopper across the buying journey.
activate ecommerce
Automatically integrate blog posts & articles into high traffic pages
Knexus automatically integrates the most relevant blog posts & articles into key eCommerce pages, from homepage to category pages & PDPs to ensure each visitor has the relevant content to support their purchase.
Personalized article recommendations
Transform eCommerce shopper experiences
Surface the most relevant blog posts & articles for each shopper in the buying journey. Personalization ensures the most effective targeting, whilst machine learning continuously optimizes results – delivering contextually relevant shopping experiences that substantially improve ecommerce performance.
- Personalized articles improve engagement by +64%
Shoppable blogs & articles
Inspire shoppers to buy
AI powered content & product pairing ensures each blog or article displays the most relevant product recommendations alongside, creating a seamless experience between consuming powerful validation content and finding the relevant product(s) to check out with confidence. Shoppers simply click as they read and are taken to check out straight away. When shopping is that easy, conversions soar.
- On average brands achieve a 70%+ increase in ecommerce sales from shoppable blogs/articles
Actionable insights
Gain insights & attribution
Knexus delivers transparent performance attribution & unique, powerful insights on content performance, customer journeys & more.
- Understand what blogs & articles drives sales
- Track content engagement
- Understand the effectiveness of individual journeys
- Guide future content creation & marketing strategies
Implementation
Getting started with Knexus platform
Knexus is quick & easy to implement, sitting on top of your exisiting tech stack. It is live in just 3 weeks with minimum impact on business as usual or precious IT resources. Best of all, as a fully automated tool, there’s no day-to-day management once it’s live.
The Knexus Platform Advantage
The Knexus Platform Advantage
Fully automated
Knexus is fully automated, from finding & tagging blogs & articles, to integrating them into buying journeys & optimizing. Plus, machine learning is used to understand each shopper & piece of content.
Personalize
Knexus matches each shopper to the relevant blog post or article & delivers it at the key moment – giving each shopper the confidence to purchase.
Shoppable
Knexus automatically makes blog posts & articles shoppable by identifying the related product & dynamically showcasing it alongside the content.
Analytics
Knexus delivers transparent performance attribution & unique, powerful insights on content performance, customer journeys & more.
Drive revenue
Your home page, product pages, category pages & more are personalized & engaging. Add to basket rates accelerate. Checkouts escalate. Your revenue soars.
Increase check outs
AI powered content & product matching ensures the most relevant product is always displayed. Inspire shoppers to check out with confidence.
Trusted by leading brands
Trusted by leading brands
Consumer Health
ZYRTEC® drastically improve sales exits to eRetailers from personalized & shoppable articles
ZYRTEC®, a leading Johnson & Johnson brand, use Knexus to integrate articles on various topics from understanding spring allergies, pet allergies to lifestyle content such as allergy friendly winter vacations, into key pages in their site to help allergy sufferers find the resources they need and provide an optimized user experience. These personalized articles have increased sales exits to eRetailers by 68%.
Consumer Health
ZYRTEC® drastically improve sales exits to eRetailers from personalized & shoppable articles
ZYRTEC® use Knexus to integrate articles on various topics from understanding spring allergies, pet allergies to lifestyle content such as allergy friendly winter vacations into key pages in their site to help allergy sufferers find the resources they need and provide an optimized user experience. These personalized & shoppable articles have increased sales exits to eRetailers by 68%.
Consumer Electronics
Lenovo integrate personalized articles into the buying journey – reducing bounce rate by 48%
Leading consumer electronics brand Lenovo, optimize the performance of site traffic by integrating hyper relevant articles into the buying journey. Shoppers are dynamically delivered the article(s) most relevant to them and are instantly more engaged.
Consumer Electronics
Lenovo integrate personalized articles into the buying journey – reducing bounce rate by 48%
Leading consumer electronics brand Lenovo, reduce bounce rate from lenovo.com by 48% by integrating hyper relevant articles into the buying journey. Shoppers are dynamically delivered the article(s) most relevant to them and are instantly more engaged.
Get started
See how brands are using blog posts & articles more effectively in the buying journey to support buying decisions. Find out how you too can achieve this.
Get started
See how brands are using blog posts & articles more effectively in the buying journey to support buying decisions. Find out how you too can achieve this.