Shoppable Content

Knexus uses AI to match influencer, UGC & brand content to the relevant product. At the same time as a shopper is consuming the content, Knexus delivers the personalized product recommendation alongside – fuelling product discovery at the same time as providing social proof & validation to inspire confidence & encourage purchases.

Shoppable Content

Turn passive visitors into confident shoppers

Shoppable Content

Match content to products

Match content to products

Knexus builds an in-depth understanding of each content asset & uses and uses machine learning to identify the product featured in the content. Knexus uses these insights to dynamically pair your influencer, UGC and brand content with the most relevant product(s) based on a dynamic pool of data providing a seamless transition to customized products making the buying journey easy and personalized.

Analyze & Optimize Content

Drive more sales with continuous optimization

Drive more sales with continuous optimization

Knexus uses machine learning to test content and product pairings upon every visit – continually optimizing your conversion rates. Deliver experiences that are smoother, more enjoyable, more relevant and drive more sales.

Analyze & Optimize Content
Profit from new conten

Profit from new content instantly

Profit from new content instantly

Knexus builds an in-depth understanding of each content asset & uses and uses machine learning to identify the product featured in the content. Knexus uses these insights to dynamically pair your influencer, UGC and brand content with the most relevant product(s) based on a dynamic pool of data providing a seamless transition to customized products making the buying journey easy and personalized.

Testimonials

‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales exits from our website.’

— Zyrtec

"One of the reasons we like working with Knexus is how seamless it is from setup and integration to launch and management. There is no manual resource required to manage the platform once live, everything is automated which saves our team time so they can focus on output."

— Johnson’s Baby

"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."

— O2 Telefonica

Here’s why brands love it

Intelligence that scales

Through machine learning, Knexus continually tests & improves the pairing of influencer, UGC & brand content and product pairings to generate the most sales. No more A/B.

Validate buying decisions

Match social proof & validation content with the most relevant products based on the context. Make it easy to go from shopper to customer for every shopper.

Boost customer loyalty

Only promote what’s in stock. Knexus integrates with your live product feed so that you never draw attention to out-of-stock or discontinued products.

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Foster product discovery

Guide your audience to your products in useful and engaging ways by turning content into a discovery tool. Drive value from your influencer, UGC & brand content.

FAQS

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What is a dynamic pool of data?

Data pooling is a process where data sets coming from different sources are combined. Being dynamic means that the data continues to evolve over time.

Knexus creates unique customer profiles and combines this with content intelligence to ensure that it delivers the most relevant content to influence individual buying decisions.

Through machine learning, the platform enriches its understanding of both your content and your customers so that it can strengthen its decision-making process over time.

In other words, the longer the platform runs, the better your results become.

How long will it be before I start seeing results?

Within one week of going live with the platform.

What types of content can be monetized?

In short – any.

That includes brand-owned content, influencer-owned content, and user-generated content. As well as content partnerships and brand collaborations.

More specifically, you can monetize your blog articles, social media posts, videos, audio, images, and graphics.

What marketing channels, content platforms, and customer data sources does Knexus integrate with?

We’re focused on making it easy to connect Knexus to all the tech you’re already using to manage your marketing, content, and customer data.

That’s why Knexus connects quickly and easily into any tech system with an Open API. So, you can be sure there’s no disruption to the way you work – just results.

For more detail, head on over to our integrations page.

See how shoppable content works

Discuss your brand’s needs & get your questions answered. See Knexus in action & learn how to make influencer, UGC & brand content sell.