Build The Content Engine That Drives Your SEO

Mar 29, 2016 | Content Experience

We went through a number of interesting SEO related articles to prepare a checklist to help you drive more traffic to your website in 2016. The main challenge is to satisfy both parties: search engines and users. The Search Engine Optimization process is focused on creating web content that satisfies the rules of the latest search algorithms. On the other hand, marketers need to ensure that content is relevant and engaging to the reader while containing enough keywords and quality links.

How can we address this challenge effectively?

Have a look at our SEO tips for 2016…


While the principles of keyword research remain relatively stable in 2016, the strategy to refine your website in a way that Google can understand the purpose should be constantly reshaped according to the competitive landscape. There are two main strategies to successfully incorporate keywords into your SEO campaign. The first one involves heavy emphasis on the small range of keywords. Focusing on several words can help you to become a top relevant brand for them generating more quality traffic. The second one encourages you to select various pools of keywords based on certain topics to cover more keywords overall. As Jayson Demers, suggests: “Instead of going through the process in order to choose one or two words or phrases to write about, use your findings to learn more about your audience and their needs and interests”.

Focus on:

  • Best performing keywords (use webmaster tools – search analytics) 
  • New keywords opportunities
  • Combination of keywords phrases
  • Trending topics with low competitive keywords
  • Keywords theme (structure your content around it)
  • Audience needs and interests
  • Long tail keywords



  • Google keywords planner 
  • Ubersuggest
  • SEMrush
  • Trending topics with low competitive keywords
  • Searchmetrics Google Analytics Tool
  • Google trends: to know the industry trends
  • Google news: to know the latest trends

(source Dilate)


When it comes to on-page SEO there is a huge amount of practical strategies that you can use on your website to optimize your content for search engines. The process of making your website appealing to both search engines and users takes a lot of effort. Unlike users, search engines can’t evaluate how nicely your website is designed, but it can easily judge your website from a technical point of view. Though the on-page SEO process varies from website to website, there is a number of critical factors that form on-site optimization process more effectively.

Focus on:

  • Word count (1000-2000 words)
  • Internal Links( limit 2-3 links in an article)
  • Use of headers and meta-tags


  • Lipperhey
  • Woorank
  • Raven
  • Dareboost
  • Nibbler
  • Rank Tracking Tools

(source SeoMark)


Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not turning mobile visitors away. Moz highlighted a few additional things that marketers should think of when optimizing for mobile.

Focus on:

  • Page Speed (Mobile -1.10 sec, Dekstop -1.16 sec)
  • Site Design for mobile (menus stylos and buttons)
  • Don’t use Flash


  • Google Page Speed Insights
  • Pingdom
  • GTmetrix
  • W3C mobileOK Checker

(source Moz)


Link Building is considered to be the most challenging skills. SEO’s that do well today dedicate serious resources towards their link building campaigns. Whether you are an experienced user or new to SEO, these sources will help to get your campaigns right from the start.

Focus on:

  • High domain authority links
  • Implied links
  • Guest Blogging (develop a long-term strategy)
  • Create Infographics
  • Broken Link Building


Competitors Analysis Tools

Backlink Analysis Tools:

(source Dilate)

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