Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and...

Rise of Machine Learning Arthur Samuel, who coined the term machine learning in 1959, said that “rather than teaching computers everything they need to know about the world and how to carry out tasks, it might be possible to teach them to learn for themselves”. In...

Companies must keep new technologies on their radar. Indeed, it is crucial to anticipate how those can support to deliver a superior customer experience. If business leaders don’t pay attention closely enough, it won’t be long before more agile competitors take the...

Google's announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data - allowing brands more time to rebuild the road to a sustainable long-term solution that drives better results. The demise of the...