The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and deciding on the policies that will shape our environment for generations. While the long-term impact of these net-zero targets,...
Category : Content Experience
How Content Intelligence Improves Your Operations
This content intelligence piece is part one of a series on how visual commerce makes content sell. For most B2C brands, content is messy. In fact, it’s stored all over the place. From owned channels to influencer networks, right through to blog platforms and digital...
Why Direct-to-Consumer Brands Tap into the Power of Content
Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today. But changes in consumption patterns and technology availability raise new challenges for such...
How AI Is Changing The Way Telecoms Brands Engage With Customers And Prospects
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,...
How to leverage content using AI to improve sales team performance?
Using high value content in sales engagements can position your sale representatives as approachable experts, developing valuable business relationships with customers based on trust and collaboration. Research indicates that 60% of the content created by marketing...
Mapping Digital Content in the Customer Journey
From fashion to home loans, consumers today purchase the experience more than they purchase the product. In an era of personalization, the way we buy products or services has shifted from a product-driven rationale to one where personal experience and brand rapport...
Importance of Measuring the Effectiveness of Your Customer Journey
The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator by 2020. Brands have started to look into every touchpoint that their customers...
How Content Intelligence Can Elevate The Retail Customer Experience
A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasingly challenging. That’s understandable if we look at the massive amount of content...
Optimizing Thought Leadership Content To Influence B2B Purchase Behaviours
Thought leadership content is an important way to position a brand in the minds of potential prospects, building relationships & trust with them. A recent report by Edelman & LinkedIn, “How Thought Leadership Impacts B2B Demand Generation”, indicated 45%...
Importance of Measuring the Effectiveness of Your Content Performance
‘Content Marketing’ is no longer a buzz word because anyone working in marketing who know of its importance is capitalizing on it and reaping the benefits. The fact that 75% of marketers are increasing investment in content marketing proves that this is one of the...