Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and boring, static product pages that don’t encourage customers to stick around. Online shoppers want to be engaged at every step along their buying...
TikTok has exploded in popularity over the last several years, with 1 billion monthly active users who watched 167 million videos per internet minute. It may have started as an app for lip-sync and dance challenges videos, but it has grown so much since then. It has...
Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users create and share their own videos with the world, currently has a reported 1 billion users. It's known for its unique algorithm that surfaces...
The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and deciding on the policies that will shape our environment for generations. While the long-term impact of these net-zero targets,...
Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today. But changes in consumption patterns and technology availability raise new challenges for such...
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,...
Using high value content in sales engagements can position your sale representatives as approachable experts, developing valuable business relationships with customers based on trust and collaboration. Research indicates that 60% of the content created by marketing...
From fashion to home loans, consumers today purchase the experience more than they purchase the product. In an era of personalization, the way we buy products or services has shifted from a product-driven rationale to one where personal experience and brand rapport...
The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator by 2020. Brands have started to look into every touchpoint that their customers...
A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasingly challenging. That’s understandable if we look at the massive amount of content...
