Category : Content Experience

The Benefits of Unified Content

The Benefits of Unified Content

At Knexus we discuss frequently with our customers the impact of channel proliferation, audience fragmentation and accelerating content investment on brands marketing strategies and execution. Increasingly, brands talk about a unified content marketing strategy and...

6 Reasons Why Your Content Marketing Spend Is Wasted

6 Reasons Why Your Content Marketing Spend Is Wasted

It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C companies are now using content marketing in some form - about 70% of the companies that practice content marketing are creating more...