Category : Content Experience

The Top 5 benefits of a Single Customer View

The Top 5 benefits of a Single Customer View

According to Econsultancy, a key trend to look out for in financial services marketing in 2016 is what’s referred to as a Single Customer View. 20% of financial brands are already utilising this method of handling big data. Experian define a Single Customer View as...

The Role of Content in eCommerce

The Role of Content in eCommerce

Last year a study conducted by the Chief Marketing Officer (CMO) Council revealed only 5% of respondents had highly or tightly integrated content and commerce compared to 64% who said they had projects underway or plans to improve this. The findings were based on...

4 Ways To Speed Up Your Content Creation Process

4 Ways To Speed Up Your Content Creation Process

As the time goes by, brands are now leaning on content more than ever before to drive lead generation and awareness. For example, 70% of B2B companies are creating more content than they did just one year ago . The truth of the matter is while demand for businesses to...

5 Ways to Boost Your Content Marketing Efficiency

5 Ways to Boost Your Content Marketing Efficiency

Have you found the secret ingredient to managing your marketing content? Or do you still keep the content in too many different places and struggle to push the right content on time? If you answered YES/NO, then you'll enjoy reading our latest piece on creating a...

4 Key Customer Engagement Metrics You Have to Watch

4 Key Customer Engagement Metrics You Have to Watch

How do you measure customer engagement? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are a few things you can look at that help guide you toward the conversations and interactions to pay attention...

The Benefits of Unified Content

The Benefits of Unified Content

At Knexus we discuss frequently with our customers the impact of channel proliferation, audience fragmentation and accelerating content investment on brands marketing strategies and execution. Increasingly, brands talk about a unified content marketing strategy and...