The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and deciding on the policies that will shape our environment for generations. While the long-term impact of these net-zero targets,...
Influencer marketing - the latest weapon in a brands arsenal. But what really is an influencer? How do Micro and Macro influencers differ? Influencer content is powerful on it's own but what are brands missing? Read our blog to find out… The role of the influencer is...
Marketers have had an obsession ever since the first search engines were launched in the early 90s: How to rank higher than competitors on results pages for a particular query or keyword. But interestingly, ranking and customer experience were not always aligned. In...
To maximise your return on investment it’s important to generate the right marketing content for your target audience. Interactions between brands and their customers have increased in speed and intimacy due to the growing use of social media and messaging apps as...
It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C companies are now using content marketing in some form - about 70% of the companies that practice content marketing are creating more...
