The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and deciding on the policies that will shape our environment for generations. While the long-term impact of these net-zero targets,...
Having progressed your customer down the marketing funnel they come to the all-important buying decision. It is vital to engage your customer at the point of purchase to help them make the decision, reassuring them and increasing your ROI. Recent studies indicate that...
While B2B businesses have already embraced the idea of customer-centricity, many have yet to adapt to the reality of online customer experiences. That's resulted in millions of marketing dollars being misspent and potential sales lost at a time when companies can ill...
There’s a great quote from Wells Fargo CMO Jamie Moldafsky… ‘I’d say the biggest single thing that is hard for any organization now is just the speed of change and the ability and willingness to engage with your customers. It’s not about selling, it’s not about...
Today, your customers want to engage with your business in person, over the phone, on your website, through social media and across mobile – be it your app, mobile site or through SMS. Not only that, the process needs to be seamless across all the different channels....
Today we’re sharing some insights on how to drive better customer engagement and look at several examples of leading brands which show how it can be done. BUILD RELATIONSHIPS Nowadays you need to build relationships, not email lists. Spamming consumers with irrelevant...
It’s time to take a closer look into the some of the most successful digital campaigns that captivated their audiences and drove significant business results for brands. Gold-winning brands include Cadbury,Volvo, Xerox, and some other lesser-known companies from...
Recently, we came across an interesting report conducted by that examines how six innovative organisations in various industries are deploying technology to boost their customers engagement via mobile apps. We’ve chosen the most interesting bits to share. 1. Provide...
We’ve been working hard to discover interesting stats and facts on customer engagement that might be useful for your brand’s marketing strategy. We’d like to share with you the most thought-provoking ones... CONCEPT OF LIFE EVENT MARKETING Targeting consumers during...
There was an interesting interview with Antonio Sciuto CMO at Nestle Waters recently (source: Marketing Land). We thought it would be good to share some of the bits we thought were most compelling. How does Nestlé Waters define the customer journey? “Today people...
