Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users create and share their own videos with the world, currently has a reported 1 billion users. It's known for its unique algorithm that surfaces...
Shoppers are making no secret of their need and desire for more personalized buying journeys so brands need to start listening and position personalization as a core marketing tactic. Creating a unique and relevant shopping experience for every single customer, based...
Digital Transformation is a hot topic for Retail Banks faced with a rapidly changing competitive environment. Digital disruption and innovation is coming from multiple directions, including fintech ventures that can bypass legacy constraints to build customer centric...
Today, we are living in an era of ‘Digital Transformation’, where companies are adopting latest technologies to help them to transform, remain competitive and grow. However, true digital transformation requires more than simply applying the latest technology. It...
Rise of Machine Learning Arthur Samuel, who coined the term machine learning in 1959, said that “rather than teaching computers everything they need to know about the world and how to carry out tasks, it might be possible to teach them to learn for themselves”. In...
Importance and Benefits of Customer Experience Customer experience is a hot topic across companies, it’s not hard to understand why. Some of the fastest growing companies of recent times, such as Amazon and Uber, have created personalized, seamless experiences for...
Customer Experience A Strategic Priority For Financial Institutions A research study from the Digital Banking Report surveying 500 executives on their 2017 priorities found over 71% of financial institutions globally place 'improving the customer experience' as one of...
The customer relationship is becoming increasingly bound up in the digital experience – and few sectors are as heavily affected by this as financial services. People who belong to the millennial generation in particular live a significant part of their lives online. A...
We can all agree that customer experience matters more than ever. The changing retail world, both in-store and online, means it’s increasingly complex to find out how your customers behave and feel as they interact with your company. And the impact on customer...
