Whilst insurance companies are already facing challenges in a market characterized by product saturation, soft pricing and competitive premiums, digitization is making it even more difficult for insurers to differentiate themselves. Customers are better informed about...

To capture the attention of customers, financial institutions need to understand the true drivers of a winning value proposition. Most buying decisions involve self-driven education before making any purchase online or offline. So Customer Journey Mapping not only...

This post was last updated on October 22, 2020. Customer journey mapping gives you a lens in which to see the world from the eyes of your audience. There’s no better way to grow your brand than stepping in their shoes. How easy is it for shoppers to interact with your...