Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some...
Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that it’s easier to retain an existing customer than to acquire a new one. For every...
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and...
In a recent PwC Global Consumer Insights Survey, brand trust is cited as one of the top three factors that influence consumers’ buying decisions. Online, 8 out of 10 customers prefer to buy directly from the brand if given the option.Image Source : wikimedia.org If...
In the era of digital transformation & technological innovations across industries, customers expect the same quality of interactions with Insurance providers as they are getting in other segments like retail, travel and entertainment. Millenials, the digital...
GDPR has been a hot topic in the marketing community for some time, and that’s intensifying as the May deadline for its introduction rapidly approaches. Recent headline news about Cambridge Analytica and data from Facebook that was potentially misused, has intensified...
According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. The biggest to the most traditional brands are bypassing traditional retailers to sell directly to consumers. The drivers include protecting profit margins, getting...
In this new digital age, consumers expect more innovative brand experiences that provide convenience and efficiency, combining a dynamic blend of digital and human service. As consumer expectation increase, retail banks and financial institutions’ must respond to...
Luxury brands fully embracing digital Burberry recently announced its plan to move more upmarket to be ‘firmly in luxury’, looking to join iconic brands such as Gucci, Louis Vuitton, Prada and Bulgari. The global market for personal luxury goods (expensive fashion,...
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour analysis. It require updating customer profiles with all key parameters in real...
