The insurance industry, since its earliest days, has always enjoyed complete control of the customer and provider relationship. However in the past few years digitization has disrupted the market profoundly, triggering major changes. Acquiring and retaining customers...
Core to Fashion Retailing is keeping a close eye on how consumer fashions trends are changing and how individual users shop and view products. For new fashion consumers, value lies in the experience of acquiring the product as much as the product itself. With 70% of...
Reaching The New Benchmark In Customer Expectations Digital transformation has created a huge shift in customer expectations. Today’s customers require a seamless , intuitive experience across channels, transparent product information and pricing, real-time contextual...
Real-Time Customer Experience For Customers The Retail industry is on a mission, to provide a more responsive, real-time customer experience for customers. With Millennials becoming the dominant income generators and shoppers, the challenge for retailers is to deliver...
Consumers Love Their Smartphones And Apps Smartphone users access over 30 apps on a monthly basis and launch an average of at least 9 apps per day (source: App Annie report). 50% of smartphone users grab their smartphone as soon as they wake up, whilst smartphone...
From Product Led To Customer Focused One-to-one marketing is a customer-oriented strategy that focuses on maximising the spend of a customer over the lifetime of the relationship between the customer and brand. This contrasts with a more traditional approach to...
Traditional To Digital Customer Journeys - A World Of Difference Compare a digital customer journey with its traditional predecessor, and the scale of change and challenge for marketers is striking. Traditional customer journeys were largely controlled by marketers,...
Today’s digital world has created new possibilities for marketers to engage with consumers in real time. In fact, it has become so convenient to do that virtually any company is now able to publish and promote their content in just a few clicks – making sure that it...
Companies must keep new technologies on their radar. Indeed, it is crucial to anticipate how those can support to deliver a superior customer experience. If business leaders don’t pay attention closely enough, it won’t be long before more agile competitors take the...
Not everyone agrees on the level of marketing personalization that is required to meet consumer expectations. But one thing is sure: A mere product recommendation system is not enough. Your customer won’t be impressed at all. Why should they be? Your competitors...
