Not everyone agrees on the level of marketing personalization that is required to meet consumer expectations. But one thing is sure: A mere product recommendation system is not enough. Your customer won’t be impressed at all. Why should they be? Your competitors...
Once upon a time data was scattered or inexistent. And businesses had to make a lot of guesses about their target market. Things have now changed with the rise of predictive analytics – an advanced modeling technique that analyzes existing datasets to identify...
Content marketing blurred the line between traditional publicity and offering value to customers through useful information. Good content indeed inspires trust in a brand but does not necessarily translate into higher conversion rates. That is the reason why companies...
Customer expectations are on the rise. 84% of people now want brands to entertain them with meaningful stories and events. That means companies must find new ways to interact with consumers and meet their demands. In an ideal world, businesses would be able to...
Making digital content more relevant to shoppers can improve how much customers engage with your business and even turn them into brand evangelists. Content personalization acts as a powerful refinement for content marketing. It is geared towards delivering the most...
How do you measure the effectiveness of content personalization? While marketing, in one form or another, has been around for as long as people have made and sold things, the digital realm is still in its infancy. Within that relatively short timeline, content...
The asset management sector is facing disruption and risk from multiple directions. They include the digital transformation of the customer experience (CX), the changing behaviour of investors in younger demographics, the rise of ‘robo-advisor’ software for customized...
The customer relationship is becoming increasingly bound up in the digital experience – and few sectors are as heavily affected by this as financial services. People who belong to the millennial generation in particular live a significant part of their lives online. A...
A personal experience is essential for financial services customers, where it is people’s income or savings that you may be guarding. Mass-distributed messages are unlikely to make users feel a true emotional connection with your organization. What makes an...
Personalization is often not what it seems. Greeting someone by name in eCommerce marketing is not targeting a real person. We know that those people are being grouped by segment, not as unique customers. The sophisticated approach is to be truly individualised, which...
