TikTok has exploded in popularity over the last several years, with 1 billion monthly active users who watched 167 million videos per internet minute. It may have started as an app for lip-sync and dance challenges videos, but it has grown so much since then. It has...
Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users create and share their own videos with the world, currently has a reported 1 billion users. It's known for its unique algorithm that surfaces...
Suffering low conversion rates from PDPs? Well, let’s face it, product pages are a headache. You pour blood, sweat, tears, and not to mention money, into generating traffic to these pages and the last thing you want to see is these hard-earned visitors bounce and...
The Holidays… a time for Snow, Santa, Christmas Spirit and… Shopping. But with greater spending comes greater responsibility to choose the perfect gift for our loved ones, the last thing we want is our gifts being returned or spending the year untouched and unloved....
Influencer marketing - the latest weapon in a brands arsenal. But what really is an influencer? How do Micro and Macro influencers differ? Influencer content is powerful on it's own but what are brands missing? Read our blog to find out… The role of the influencer is...
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but humans have TikTok, and with it, access to millions of viral videos averaging 10 seconds or less. Suddenly 8 seconds seems plenty. The...
Let's not beat around the bush, visual commerce is about getting content to sell. But let's clear the air and discuss how ecommerce teams & marketers can use visual commerce to make their content work harder and smarter to ultimately create confident buying...
Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (CSPs) to engage with their customers, and provide a helpful, relevant customer...
Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 report, 86% of marketers say it is ‘important’ or ‘very important’ to their multichannel...
For health and beauty brands social media is one of the most effective digital channels to create product awareness and increase visibility online. According to Facebook IQ, 67% of beauty buyers who see an interesting post on Instagram will take further action...
