Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online...
How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...
Consumers have a special relationship with their smartphones and tablets. That’s the devices they take with them at work, on the tube, on vacation, at a friends’ house, on the dinner table, etc. Yes, they literally go everywhere and anywhere with their favorite pieces...
Digital buyers worldwide are turning to social networks for many things such as reading reviews and staying on top of fashion trends. Social content enhances the experience across the customer journey with insights and entertainment. Personal and casual social content...
Did you know that an estimated 67 percent of the buyer’s journey now takes place online? As a result, brands are developing digital marketing strategies at increasing rates. To make the most of your content, you need to make sure you're integrating correctly with...
Powerful content creation is a tricky territory. The content creation usually is in the focus of the whole content marketing strategy, but it often comes down to rewriting or reusing the old pieces of text without offering a new insight. Only 38% of marketers rate...
Videos are now making it into every interaction we're making online. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Nielsen claims 64% of marketers expect video to...
User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy used by leading brands to boost audience engagement in their omnichannel customer experiences. UGC campaigns is an excellent way to collect creative material for marketing purposes, get...
Crafting a compelling story around even the most mundane brand or product is a winning strategy that savvy marketers started actively employing. In this article we will be looking at 6 compelling examples of storytelling across various digital platforms. 1.WHOLE FOODS...
Looking to generate more revenue with mobile? The average mobile user checks their phone roughly 150 times per day – making the consumer highly accessible through their mobile device. As mobile marketing continues to grow, more and more companies are curious about how...
