Category : Visual Marketing

Driving Shopper Engagement Through Content Commerce Mix

Driving Shopper Engagement Through Content Commerce Mix

How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...

4 Ways To Amplify Your Social Content Distribution

4 Ways To Amplify Your Social Content Distribution

Did you know that an estimated 67 percent of the buyer’s journey now takes place online? As a result, brands are developing digital marketing strategies at increasing rates. To make the most of your content, you need to make sure you're integrating correctly with...

3 Big Challenges of Creating Winning Content in 2016

3 Big Challenges of Creating Winning Content in 2016

Powerful content creation is a tricky territory. The content creation usually is in the focus of the whole content marketing strategy, but it often comes down to rewriting or reusing the old pieces of text without offering a new insight. Only 38% of marketers rate...

3 Reasons to Embrace Video Content Marketing

3 Reasons to Embrace Video Content Marketing

Videos are now making it into every interaction we're making online. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Nielsen claims 64% of marketers expect video to...

7 Brands Effectively Leveraging User-Generated Content

7 Brands Effectively Leveraging User-Generated Content

User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy used by leading brands to boost audience engagement in their omnichannel customer experiences. UGC campaigns is an excellent way to collect creative material for marketing purposes, get...

6 Great Examples of Brand Storytelling

6 Great Examples of Brand Storytelling

Crafting a compelling story around even the most mundane brand or product is a winning strategy that savvy marketers started actively employing. In this article we will be looking at 6 compelling examples of storytelling across various digital platforms. 1.WHOLE FOODS...

5 Ways to Drive Your Mobile Marketing ROI

5 Ways to Drive Your Mobile Marketing ROI

Looking to generate more revenue with mobile? The average mobile user checks their phone roughly 150 times per day – making the consumer highly accessible through their mobile device. As mobile marketing continues to grow, more and more companies are curious about how...