Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 report, 86% of marketers say it is ‘important’ or ‘very important’ to their multichannel...
For health and beauty brands social media is one of the most effective digital channels to create product awareness and increase visibility online. According to Facebook IQ, 67% of beauty buyers who see an interesting post on Instagram will take further action...
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online...
How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...
Consumers have a special relationship with their smartphones and tablets. That’s the devices they take with them at work, on the tube, on vacation, at a friends’ house, on the dinner table, etc. Yes, they literally go everywhere and anywhere with their favorite pieces...
