Influencers Marketing is rapidly becoming a new ‘buzzword’ and a vital element of the marketing mix. Using social media influencers help brands to engage with young audiences and sell more goods and services. Moreover, It offers a solution to the cultural shift from...

Following our previous article reviewing the most successful B2B campaigns, now we are looking at some B2C brands who have succeeded in creating seamless cross-channel campaigns.. BURBERRY Brand’s digital presence goes far beyond social media platforms such as...

When it comes to driving customer engagement for B2B brands, content marketing can be challenging... In fact, 65% of B2B senior marketing executives consider content creation and distribution as their top challenges for 2016. At Knexus, we understand the importance of...