For ecommerce companies, a more personalized shopping experience can help you form stronger bonds with both loyal and potential customers alike, increasing customer acquisition and lifetime value. After all, wouldn’t you prefer to buy from someone who knows your name rather than addressing you as “Valued Customer”?
Personalization in e-commerce means tailoring the buying experience (and marketing) to an individual’s needs or preferences. This time we’ve brought some key facts on personalization in e-commerce which would be helpful for you to achieve higher ROI and better customer experience.
Learn how the Knexus platform can help you
