Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, many of these brands have faced the challenge of translating the traditional store experience into the ecommerce experience. How do customers get a feel of the product? How do they better understand the product? Enter influencer and user-generated content (UGC).
However, is it as simple as getting customers to post on Instagram? No. This content will get lost in the channel abyss, and not seen by customers during the key buying moments. Brands must leverage this content beyond social media and integrate it into their emails, mobile apps, PPC landing pages and the ecommerce store.
Let’s take a look at how Knexus enables brands to surface and showcase influencer and UGC wherever the customer is.
Automatically personalize PPC landing pages
Marketers will undoubtedly feel the pain of creating multiple landing pages with different content tailored to various audiences. Well, what if we told you you’ll never have to experience this manual pain again?
Knexus visual commerce platform enables brands to provide every shopper who clicks on a paid search ad a personalized and engaging experience in the milliseconds it takes for your landing page to load.
How? We hear you ask. Through the magic of AI and machine learning, Knexus automatically matches your PPC landing pages to each individual’s search intent and delivers personalized influencer posts, UGC, videos, blogs, articles and product recommendations based on individual search queries.
So, you can say goodbye to manually creating multiple pages, choosing which content to showcase on which landing page and who to deliver it to. Knexus takes care of everything for you.
Accelerate ecommerce conversions & sales
Brands are beginning to integrate Instagram content onto the homepage of their websites. However, this is static content and doesn’t dynamically update and serve each customer with different and relevant content when they land on your ecommerce site.
Knexus allows brands to go beyond simply showcasing Instagram on homepages. Through AI, Knexus automatically matches customers to content and content to products to deliver the most relevant assets and product to each customer throughout their buyer journey no matter what page they visit.
Knexus is fully automated from content selection right through to delivery and optimization. It’s a no brainer.
Mobile experiences that boost revenue
By 2022, mobile commerce sales will rise to $3.79 trillion (oberlo.) which means brands must turn their focus to mobile experiences.
Knexus allows brands to strengthen loyalty & boost the sales potential of every in-app experience by tailoring the content and products shown to each customer across the entire buyer journey in the app.
Make your app unforgettable by delivering the most relevant content – whether it’s from you, your influencers or your customers – directly into the app. Your content is automatically matched to the most relevant products which allows you to create in-app moments that win sales.
Personalized & shoppable emails
Just like your website, ads, landing pages and mobile app, your emails should also deliver experiences tailored to the specific needs and wants of each customer.
Automate your CRM campaigns with email newsletters that are not just triggered at the best time based on live CRM data, but are also populated with fresh, engaging content which is then paired with the most relevant products and served to the right customers.
Knexus automatically identifies the most relevant articles, videos, and social posts, along with products and offers, to include in your newsletters based on each subscriber’s affinities, interests, purchases, and more.