Back in 2019 Johnson’s Baby recognized an opportunity to create richer, more relevant shopping experiences for their website visitors across North America. They realized that they already had lots of great content that could help their audience and boost sales exits.
With this influential content available to help new and early years Mom’s, the challenge was to integrate this content into digital buying journeys and improve ecommerce conversion. Now 2 years later, Johnson’s Baby are successfully scaling UGC & influencer content across digital buying journeys which in turn has tripled online sales exits to eRetailers.
Johnson’s Baby share their strategy to convert more shoppers into customers
The brand team over at Johnson’s Baby agreed to share how they successfully scale UGC & influencer content across digital buying journeys which in turn has tripled online sales exits to eRetailers.
Brands who attended the webinar learned exactly how one of the world’s most loved and successful baby care brands:
- Delivers the right content in front of the right customer at the right time with minimal manual resources and effort
- Personalizes content to improve paid search & paid social results
- Uses data driven CRM campaigns which automatically update to reflect each subscriber