EXCLUSIVE STUDY

UGC & influencer content: A powerful, emerging conversion rate optimization tool

We analyzed data from approx 7 million yearly site visitors from brands who integrate UGC, influencer and brand owned content, as well as product recommendations, into their customer buying journey through Knexus platform. This study investigates how the new approach to content & shopper behavior can lead to higher levels of engagement, evoke emotion, create brand coherence and drive higher conversions.

UGC and influencer content

Gain exclusive insights

W

How brands are integrating UGC, influencer & brand owned content into their customers buying journeys

W

What works best?

W

Owned vs earned content, what works best?

W

Importance of dynamic, personalized product recommendations in customer journeys

W

What content types work best across CRM campaigns

W

Key challenges brands face and how to overcome them

Download Study