The AI challenge to optimize content & customer journeys in Insurance Brands
The Insurance industry faces an age of disruption, with ever more demanding customers, new competitors and changing technologies. As companies accelerate their digital transformation, creating a customer-centric approach to engage customers is a key pillar.
So what is the role of AI in optimizing customer journeys to improve customer experiences and grow sales.
Knexus, the AI optimized customer journey specialists, are delivering exclusive, private briefings for leading financial services firms such as AXA, Bank of New York and UBS.
The briefing addresses topics including..
- Main barriers to Insurance companies optimizing content in customer journeys
- Using AI to get around these in practice
- Using the best content at the right time
- Automating content integration into journeys
- Increasing relevance for customers
- Main benefits
- Growing sales
- Improving customer experience
- Reducing costs
- Increasing content ROI
- Key steps to get started
Briefing participant feedback
There’s less mystery around how we can use artificial intelligence to meet our marketing objectives
Global Marketing Manager
AI is such a hot topic but this has identified clear ways to apply it to improve customer experience
Digital Experience Director
Its helped identify specific actions we can take to improve our customer journeys
For sure we should be optimizing content in our customer journeys
If you’d like to organise an exclusive, private briefing for your team, sign up using the Request a Briefing form below.
Request a Briefing
Optimize your customer journeys to grow sales