The Fundamentals of UGC
The way our digital savvy consumers shop has changed rapidly over the last few years. They are more selective in their buying decisions and look for social proof and validation to help them make informed purchases.
Some brands still struggle with brand trust, loyalty, cart abandonment, and conversion rate. However, brands have the secret weapon at their disposal to help provide confident buying decisions and combat these major issues like low conversion rates & high cart abandonment. What is the latest weapon in a brand’s arsenal? You guessed it, UGC.
We have compiled some of the need to know facts about UGC to help you stay ahead of the curve.
Interested to learn how Knexus is helping leading brands put their UGC to work to maximize eCommerce performance? Book a demo to see how.