Dynamic video content
The consumption of video is growing rapidly with 93% of consumers saying video is the most helpful when purchasing a product. So it begs the question, why aren’t brands using these influential videos to validate purchase decisions across their ecommerce store? Knexus enables brands to leverage video content across individual buying journeys.
Dynamic video content
The consumption of video is growing rapidly with 93% of consumers saying video is the most helpful when purchasing a product. So it begs the question, why aren’t brands using these influential videos to validate purchase decisions across their ecommerce store? Knexus enables brands to leverage video content across individual buying journeys.
Personalized & shoppable video
1. Automatically surface, index & tag videos
Automatically identify, index & tag videos
Knexus identifies the most influential videos from influencers, customers & your brand. With AI, Knexus automatically tags & indexes these videos to ensure they’re relevantly categorized & the right shopper sees the relevant video. This process is fully automated, so you can say goodbye to manual tagging, indexing & segmentation.
2. Use videos to validate purchases across the ecommerce journey
Use videos to validate purchases across the ecommerce journey
Free influencer, UGC & brand videos from YouTube, Instagram or wherever they live & automatically integrate them into the ecommerce journey for individual buying journeys. Your videos won’t be static & seen by the same shopper at the same time. Knexus dynamically updates the videos on your site to reflect the needs & expectations of individual shoppers. Ensure each shopper receives the relevant social proof & validation needed to make confident buying decisions.
3. Match videos to relevant product recommendations
Match videos to relevant product recommendations
At the same time as a shopper is watching the video, Knexus dynamically displays the product best matching the content & displays it alongside the video. As shoppers see social proof, validation & products at the same time, they have the confidence to purchase without the need to find social proof & validation elsewhere.
4. Identify the videos that generate sales
Indentify the videos that generate sales
Knexus uses advanced content analytics to identify which videos best influence buying decisions for individual buying journeys & therefore what videos generate ecommerce sales. Knexus automatically optimizes the best performing videos for better informed content investments.
Results from dynamic & shoppable video
By simply integrating video & dynamic product recommendations into buying journeys, brands have seen a significant uplift in sales, conversions & content CTR through video alone.
%
+72% Sales uplift
%
+67% Content CTR
%
+44% Conversions
Results from dynamic & shoppable video
By simply integrating video & dynamic product recommendations into buying journeys, brands have seen a significant uplift in sales, conversions & content CTR through video alone.
%
+72% Sales uplift
%
+67% Content CTR
%
+44% Conversions
Enquire about subscription plans
Knexus offers a Single Use subscription plan which is perfect for brands looking to get started with less investment – allowing brands to start small & scale up if desired. Start with video content and see if it’s for you!
Enquire about subscription plans
Knexus offers a Single Use subscription plan which is perfect for brands looking to get started with less investment – allowing brands to start small & scale up if desired. Start with video content and see if it’s for you!