Analyze & optimize content

Through machine learning Knexus continually builds intelligence around content & customers. Knexus advanced content analytics automatically identifies the best converting content based on sales impact & optimizes for the most profitable results.

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Analyze & optimize content

Through machine learning Knexus continually builds intelligence around content & customers. Knexus advanced content analytics automatically identifies the best converting content based on sales impact & optimizes for the most profitable results.

Create stronger content investments

Customer journey optimization

Understand the effectiveness of individual journeys 

Knexus enables brands to drill down into specific stages of individual journeys to identify what content influences buying decisions & when, together with the ROI from that specific part of the journey. Knexus uses these learnings to continually optimize the performance of individual customer journeys. Plus, the entire process is fully automated.

Customer Journey Optimization
Content Performance

Content performance

Understand what content drives sales 

Knexus understands what influencer, UGC & brand content actually drives value in terms of sales & conversions. Knexus’ unique content reporting allows brands to understand how each content asset is performing throughout individual customer journeys across the website, CRM campaigns, mobile apps or digital advertising campaigns.

Content optimization 

Create smarter content investments 

With Knexus advanced content analytics, Knexus is able to identify what content brands should invest in to support purchase decisions. Brands are able to allocate time & resource spent on content creation & optimization more effectively by focusing on the content that generates sales & increases ROI.

 

Is Google Analytics enough?
Integrates with existing analytics platforms

Integrates with existing analytics platforms

Strengthen your analytics & data

That data & insights from Knexus’ reporting can integrate seamlessly into your existing web analytics platform such as Google Analytics & Adobe Analytics. The integration is flexible to provide the joined up insights your brand desires.

Testimonials

“With advanced content analytics now in place, we can quickly see the relationship between different types of content and sales performance. As a result, the team can tap into direct sales insight to inform future content investments.”

— Johnson’s Baby

"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."

— O2 Telefonica

‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales uplift from our website.’

— Zyrtec

Trusted by leading brands

Acuvue

Vision Care

Aveeno

Beauty Care

Emma's Diary

Babycare

Johnson's Baby

Babycare

Johnson & Johnson

Consumer Health

Lenovo

Consumer Electronics

O2 Telefonica

Telecoms

Zyrtec

Allergies

Discover more about Knexus

Analyzing & optimizing your content is only the tip of the iceberg. Learn what else Knexus can do to help you make content sell.

Personalize & Monetize Content

Discover how you can integrate personalized and shoppable content into individual buying journeys.

Scale & Deploy Content

Discover how to scale and deploy your content across all social and marketing channels from your website and app to email and digital advertising campaigns.

Discover & Categorize Content

Learn how Knexus’ ability to source content from anywhere and automatically index, categorize and tag it, accelerates the path to purchase.