Knexus blog

Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some...

Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that it’s easier to retain an existing customer than to acquire a new one. For every...

Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and...