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Knexus blog

Importance of Measuring the Effectiveness of Your Content Performance
Importance of Measuring the Effectiveness of Your Content Performance

‘Content Marketing’ is no longer a buzz word because anyone working in marketing who know of its importance is capitalizing on it and reaping the benefits. The fact that 75% of marketers are increasing investment in content marketing proves that this is one of the...

Knexus platform achieves GDPR Compliance in latest release
Knexus platform achieves GDPR Compliance in latest release

GDPR has been a hot topic in the marketing community for some time, and that’s intensifying as the May deadline for its introduction rapidly approaches. Recent headline news about Cambridge Analytica and data from Facebook that was potentially misused, has intensified...

Customer-centric journeys transforming Asset and Wealth Management
Customer-centric journeys transforming Asset and Wealth Management

The Asset and Wealth Management (AWM) industry is undergoing enormous change, and this change is accelerating. Now is time for action, and it all begins with customer centricity. Customer centricity means developing and executing on what customers really value, taking...

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