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Driving Shopper Engagement Through Content Commerce Mix
Driving Shopper Engagement Through Content Commerce Mix

How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...

Real Time Content Optimization – Search Engine vs Customer Experience
Real Time Content Optimization – Search Engine vs Customer Experience

Marketers have had an obsession ever since the first search engines were launched in the early 90s: How to rank higher than competitors on results pages for a particular query or keyword. But interestingly, ranking and customer experience were not always aligned. In...

Top 5 Benefits of Customer Journey Mapping (2020)
Top 5 Benefits of Customer Journey Mapping (2020)

This post was last updated on October 22, 2020. Customer journey mapping gives you a lens in which to see the world from the eyes of your audience. There’s no better way to grow your brand than stepping in their shoes. How easy is it for shoppers to interact with your...

How Machine Learning Will Take Customer Experience to the Next Level
How Machine Learning Will Take Customer Experience to the Next Level

Companies must keep new technologies on their radar. Indeed, it is crucial to anticipate how those can support to deliver a superior customer experience. If business leaders don’t pay attention closely enough, it won’t be long before more agile competitors take the...

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