Sustainability is at the forefront of shopper’s minds
Shoppers are increasingly seeking out brands who stand for something bigger than the products they sell, examining your brand’s sustainability & ethics information.
Brands are beginning to adopt green marketing, also known as environmental marketing or eco-marketing – highlighting environmental or green issues through content or marketing campaigns when showcasing products to consumers. 34% of consumers say lack of information around a brand’s sustainable & ethical practices stops them from making a purchase from that brand.
It’s all well and good adopting green marketing but if your shoppers don’t see this content then does it really matter? Read the infographic for insights into how shoppers approach sustainability in their shopping and how to get your ‘green’ marketing content in front of shoppers who crave this information to validate their purchase decisions.
Interested to learn how Knexus is helping leading brands put their most influential ‘green’ videos, articles, blogs & social posts to work to maximize eCommerce performance? Book a demo to see how.