Google's announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data - allowing brands more time to rebuild the road to a sustainable long-term solution that drives better results. The demise of the...
Category : Analytics & Insights
Unlocking the ‘Voice of the Customer’ with Predictive Analytics Models
The term ‘Voice of the Customer (VoC)’ specifies a process or strategy to measure the customer preferences, opinions or sentiments, and then use these insights to create a holistic and 1-to-1 customer experience to grow customer satisfaction and loyalty. According to...
Impact of GDPR on Retail Commerce in the Age of Data
We are living in the era of data-driven retail where an improved shopping experience results in greater sales, stronger brand advocacy and higher regular & repeat visits. But to provide this improved shopping experience, retailers require lots of personal data to...
3 Retail Sectors Redefining Unique Shopping Experiences
In a world of technology driven change, the retail industry is adapting to rapidly changing consumer shopping habits. Today’s shopper, armed with their smartphone, Facebook account and favourite apps, have tremendous pricing transparency and continually rising...
5 Key factors driving the Direct to Consumer model
Manufacturers selling direct to consumers is a hot topic. From Microsoft, who recently confirmed that they plan to open a first store in Europe in central London (adding to their approx 100 stores in the US and 1 in Australia), to Tesla, who have forsaken the...