Category : Content Experience

6 Reasons Why Your Content Marketing Spend Is Wasted

6 Reasons Why Your Content Marketing Spend Is Wasted

It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C companies are now using content marketing in some form - about 70% of the companies that practice content marketing are creating more...

5 Brands Successful Content Distribution Strategies

5 Brands Successful Content Distribution Strategies

Recent years have brought on some major shifts in the kind of content that is created — and how it's pushed out to the public. From posting on Instagram to sharing a Snapchat story or using emojis to convey an entire message, consumers are started communicating in...

3 Ways to Overcome Your Content Measurement Challenges

3 Ways to Overcome Your Content Measurement Challenges

While marketers are beginning to develop more sophisticated content marketing strategies, they are still struggling to measure the effectiveness of their efforts. It’s no surprise—more and more businesses are creating tons of different types of content, and there are...

Content and Commerce Converge to Drive Retail Growth

Content and Commerce Converge to Drive Retail Growth

The news that British department store chain British Home Stores has gone into administration is yet another marker that the digital age is fundamentally altering the retail landscape, with brands that  are unable to embrace technology effectively, at serious...

Brands content challenge as Ad-blocking accelerates

Brands content challenge as Ad-blocking accelerates

Ad-blocking is a very hot topics of debate within the advertising and marketing industry in 2016. The number of ad blocking users has increased from 21 million in 2009 to 198 million in 2015. In the UK, for example, active users of ad blocking have grown 82 per cent...

In search of Content & Engagement ROI

In search of Content & Engagement ROI

Anyone working in marketing knows that ‘content marketing’ is a hot topic. Content creation for brands is growing massively, with $144bn global investment in 2015 forecast to reach $313bn by 2020. With this level of investment, it comes as a shock to realise that not...

Build The Content Engine That Drives Your SEO

Build The Content Engine That Drives Your SEO

We went through a number of interesting SEO related articles to prepare a checklist to help you drive more traffic to your website in 2016. The main challenge is to satisfy both parties: search engines and users. The Search Engine Optimization process is focused on...